With the easing of restrictions on the horizon (we hope), it’s a great time to give some attention to your website and make sure it’s pulling its weight for your business!
Simplicity in design:
Streamlined, tidy and coherent. Beneath the design work and colour schemes, your website should be easy on the eye, uncomplicated and approachable. Think about what makes you want to stay when you click on a website. We are impatient browsers and If there is too much going on, we are unlikely to make it past the home screen.
Choices of colour and design, should be consistent- we find the ‘less is more’ approach is often more aesthetically pleasing for the user and allows for speedier, more enjoyable navigation
Ease of navigation
Think about how you organise your menu, don’t overcrowd it and make good use of subheadings (this will also improve SEO). If you have more than one audience type, ensure a clear segregation of information for speed and ease.
Make it simple to get back to the homepage or previous pages and clearly signpost how to find out more, including hyperlinks. Consider how you organise your information and how it flows. A simpler menu with less options is better than one that is overloaded and will only cause frustration for potential customers.
A search box, can be a real asset for websites, particularly those with high volumes of information and customers who know exactly what they are looking for.
Don’t forget to apply all of the same principles to your mobile and check that when you access on a mobile that it looks as good as it does on the desktop. This might require altering some of the images you use and the layout/spacing of text. But in an age of mobile scrollers, you don’t want to lose customers because your page is tricky to navigate on a phone!
You might have heard us mention before, but professional imagery that comes direct from you, should always be your first choice. Stock imagery definitely has its place – but when trying to create a consistent, relatable and reliable brand; your stock is better.
Regardless, images need to be good professional quality, if you want impact on screen. Take time when choosing the images for each page and place them in context so not to mislead your customers. Choose images that bring confidence in your brand and business and give a good representation of the services you offer. Consistency is key- and if done well, the images you choose will help build a successful brand and entice customers to engage with your services.
Search Engine Optimisation
Make sure you do your research here. There are online tools which can help you establish the most searched terms connected with your business and services. A simple and incredibly helpful aid in helping ensure you are found more readily. Establishing the most searched terms will then allow you to weave them throughout your website in various forms of content- but don’t just say words for the sake of it. When they find you because of good SEO, readers need to be met with valuable and meaningful content- don’t entice your audience in and then lose them with poorly executed text.
Regular blogs and news articles are a great way to improve SEO and can keep your website up to speed. They also add a bit of variety to your content!
Your brand is everything you want people to hear, see and feel about your business. It is your businesses tone of voice and what identifies you in. Think about some of your favourite brands that instantly give you the feeling of getting a reliable, valuable, worthy of your money, product.
A strong brand that holds up across the site will do you proud in representing your business and what it believes in.
Potential customers want reliability. A website that encourages confidence, relies heavily on your branding and its consistency across your website. Don’t say one thing and then do another by using an unfamiliar tone or imagery on different pages.
Consider everything from logo design and colour schemes to typography and imagery, all should be consistent throughout. As should the language you speak to your customers in. And, don’t forget to put thought in to your ‘about us’ page and how you show your personality and strengths to your potential customers.